Going Solo
“Why not to rock a fur stole during the summer!”
Lookbook photographer:Sasha Chaika
Model: Sasha
Collection concept
The new collection is a continuation of a series of reflections on the issues of the modern world, focusing on the transformation of human consciousness and the body. This time, it is inspired by the work of the American sociologist Eric Kleinenberg and the "singleton phenomenon" - a trend in the social life of New York where city residents choose solo living and career advancement over starting a family. This shift in values and needs also impacts the city's landscape, with Homo Consommatus drawing inspiration from the architecture of New York in their designs, incorporating the unique characteristics of buildings such as the Seagram Building or Hearst Tower. Geometric panels on dresses and coats reflect the protrusions and curves of these architectural landmarks, while the absence of lining inside the products symbolizes a clean apartment and highlights the inner beauty of each model.The collection challenges traditional seasonality, as indicated by the tags with the slogan "There is no reason to make the season," mocking the trend of accelerating the fashion industry. This is further emphasized by the choice of materials, including heavy cashmere, llama, bamboo, plastic, suede, deerskin, viscose, and silk with a polyurethane coating. The brand is known for working with expensive innovative materials, playing with shapes and proportions, and infusing new narratives into its aesthetics. The concept of slow fashion is promoted, with a strong focus on handmade garments and attention to detail.